experiential · brand identity · illustration · design strategy

A Leap of Faith

why

This group project consisted of concepting and designing a mock exhibit. Our theme was based on the groundbreaking film, "Into the Spiderverse". I was involved in early stage design thinking, experiential planning, exhibit collateral, and wall graphics.

what

Adobe Indesign
Adobe Photoshop

when

2022

identity · visual storytelling

Interdimensional multiverse glitch but make it  MoMA

When going through the design thinking process and identifying personas, I determined that this exhibit would not only need to cater to fans of the film, but also to art buffs. The visual identity had to reflect this mixed audience. I also needed to tell the story of the film through a brand. The solution was to design 3 separate color schemes that represent the glitch effect, the plot line, and the exhibit sectioning.